What’s Happening?
The difference between being impressive and being inevitable is this:
When you’re building a brand, you’re trying to stand out. When you’re building a world, you’re setting a new standard people want to live inside. That’s what this workshop is about.
This is for the founders and leaders who are done performing for attention and ready to become the kind of presence people trust, remember, and return to.
We’re talking about what makes a brand feel like more than “good marketing,” and why brand voice is not a nice-to-have, but the rules of your world in language form.
Because when your world is clear, everything else gets easier and more powerful: Your content stops sounding generic. Your website stops feeling like a brochure.
Your offers stop requiring endless explaining. And the right people don’t just follow, they commit.
MEET JUSTINE:
Justine Chang is an Eldest Daughter of Immigrants, Mother, Activist, and your Station Master/Chief Word Witch at Red Balloon Station bringing you strategic messaging and story-centered, conscious copywriting services.
With a law degree and over a decade of experience making & writing movies that sell globally, she learned a thing or two about writing stories that sell. Now she's here to give you a spoonful of strategy and conviction to make your words convert...in the most unforgettable way! Your story deserves to be told—by you.
For too long, others have controlled the narrative, distorting the brilliance, resilience, and impact of women. But we’re here to change that, because you’re not just building a brand; you’re shaping culture, challenging the status quo, and creating a ripple effect of empathy, equity, and positive change. Justine's job? To make sure your messaging reflects that power—clearly, confidently, and with staying power.
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Curated Matches: Before the programming aspect of the event, each guest will engage in two curated 15-minute connections, handpicked just for them, based on bios submitted pre-event via this form.
When: Wednesday, May 6th, 2026
9:00-10:30am PST/10:00-11:30am MST/ 12:00-1:30pm EST
Cost: $35 or FREE for Second Degree Society members
Cancellation Policy: We have a 12-hour cancellation policy for our events. Please email events@seconddegreesociety.com to cancel your attendance. For members, please note that a no-show or cancellation (less than 12 hours before an event) will result in being charged a $12 fee. Remember, last-minute cancellations affect the people you're matched with – we appreciate your cooperation to ensure everyone has the best experience possible!